Resources and tools to help create the highest results as possible.
Websites
A comprehensive guide from the US postal service shows you how certain mail pieces can assist in helping your business grow and stand out among the competition. http://www.usps.com/directmail
A handy glossary of printing and graphic definitions. http://www.printindustry.com/glossary.htm
A tool that helps gather and analyze data in survey form. http://www.surveymonkey.com/home.asp
Articles Click for pdf files:
A Client’s Guide to Design: How to Get the Most Out of the Process A practical guide developed by AIGA that explains how important process is and how the right process can assist in everything from finding the right designer to managing a budget.
Working with a Graphic Designer A useful article from AIGA that outlines the fundamentals of working with a graphic designer.
AIGA the professional association for design. Clients Guide
Value In Design Good design and how it plays a crucial role in any organization. Design and the Bottom Line Design strategy and its role in achieving success in business and marketing.
Books
The Tipping Point: How Little Things Can Make a Big Difference MalcolmGladwell The Tipping Point is a stimulating book about epidemics. It illustrates how ideas and messages travel quickly and how that progression can make a huge impact on everything we do.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Marty Neumeier The book expands on the power of branding and demonstrates how to bridge the gap between strategy and design in your own business.
Good to Great Jim Collins How effective leaders combine personal humility with firm determination to move average performers into great producers.
The 360 Degree Leader: Developing Your Influence from Anywhere in the Organization John Maxwell You don’t have to be the main leader to make significant impact in your organization. Good leaders are not only capable of leading their followers but are also adept at leading their superiors and their peers. 360-Degree Leaders can lead effectively, regardless of their position in an organization by leading down, leading up, and leading across.
The World Is Flat: A Brief History of the Twenty-First Century Thomas L. Friedman The progress of globalization. The title is a metaphor for viewing the world as flat, or having level playing field in terms of commerce and competition. This point of view will be a requirement if countries, companies and individuals want to remain competitive in a global market where historical, regional and geographical divisions are becoming increasingly irrelevant.
