Part 1: Thank You!!!
What’s up guys! As you know, I’ve been working really, really hard to try to get to a thousand subscribers… we did it!
We’ve just hit a thousand subscribers here on YouTube. In fact, we’re probably going to blow this out of the water here in the next few months. I just wanted to thank you guys so much for being part of this journey with me, for supporting me, for subscribing, and for liking and commenting. There are so many of you guys who I know personally, on a personal level, and I just want to thank you from the bottom of my heart, for supporting and sharing these videos with your friends, family, and colleagues.
And I want to thank all the new people, the people who are just seeing this video for the first time. If you can hit that subscribe button, it means a lot to me. We’ve been working really hard, and we’re providing as much value to the marketplace as possible because my goal and mission is to mentor as many people as I can, through my videos, and through the people that I’m bringing into my circle, who also are going to become mentors and are going to help people like you. This channel is really dedicated to young entrepreneurs.
So today, I just want to celebrate with you guys that we’re hitting a thousand subscribers, and getting monetized. On top of that, we’re getting monetized! I’m probably not going to monetize many of my videos, if any. I’m not doing it for that. I’m doing it because I want to help you guys as much as possible. And in return, you guys have helped me. You guys have validated what I’ve been teaching, the things that I’ve been doing, and what I’ve been sharing, and I’m so beyond grateful for that.
So thank you guys so much for being along the journey with me. This is just the very beginning. Next step is 10,000, and it’s going to take a lot of work to get there. It may be another six months. It may be another year, but I’m not going to stop. I know we’re just starting to gain momentum. And as you can see by my shirt:”hardest worker in the room.” I’m ready to put in the time and continue to work – and I’m just going to keep getting better! I’m going to keep getting smoother. I’m going to keep planning these videos and finding topics that you guys want to hear about.
If there’s something specific you guys want to hear about, drop a comment, introduce yourself, and just say the type of stuff you want to hear and watch. Is it tutorials? Is it more motivational? Is it mindset? Let me know. I need your guys’ feedback. And once again, thank you guys so much. As always, keep looking up.
Part 2: Tips To Grow Your Channel
What’s up, guys? I don’t know if you saw my last video, but we just hit 1000 subscribers, so I’m just sitting here watching my subscriber count go up every time I hit refresh. I’ve got that “refresh excitement” going on, watching it go up.
We’re now at 1,403 subscribers. Crazy growth, right? That doesn’t happen without crazy commitment, creativity, consistency, and community. It’s a big thanks to you, and to all the people that have been following this channel for the last seven months, that I’ve been able to have this level of success. And we’re going to push it to the next level. So in today’s video, we’re going to talk about how you can crush it on YouTube and get to 1000 subscribers: from 0 to 1000. So without further ado, let’s go ahead and roll right into it.
Hey, everybody. Welcome back to another Adrian Graphics and Marketing video. I’m Adrian Boysel, excited to be here with you again today. Today’s video is probably going to be a little longer than normal videos, but I promise if you watch this, you’re going to be blown away, because today I’m going to talk about the two sides of blowing up on YouTube. You can’t blow up, or do anything successfully, without having a strategy. So the first thing we’re going to talk about today is coming up with a strategy for YouTube, and how you can win at doing that.
‘But first: I want to start by asking you to please like this video and subscribe. If you want to go watch some of my previous videos, that’d be great too, but definitely like this video and subscribe to the channel. I need your guys; subscriptions. It really helps with YouTube’s algorithm to be able to get more likes and get more subscriptions. It’s all about having that like button subscribe button smashed. So please do that for me, if you can just give a second, and then we’re going to jump right into it.
So today, I’m going to talk to you about the strategies, as well as the tactics, that you’re going to need to go from 0 to 1000 YouTube subscribers. Now 1000 probably seems like a lot, but looking at it from where I’m at now, with 1400 – I went from 1000 to 1400 in a matter of days, so it’s really not as bad as you think it is. Once you start picking up momentum, you’ll really be able to chug along.
The first thing that you need to have when it comes to building your YouTube channel, and wanting it to be successful, is clarity. Without clarity – understanding why you’re doing it, and what your reasons are – you’re going to struggle for a very long time. I actually started my YouTube channel back in 2011, when I first started my agency. And all I used it for was to upload client work that we did like video testimonials and graphics projects, just as another search engine, to drive traffic to me. As the years have gone by, I’ve started to get the itch, to want to do something with YouTube, because I follow so many people, like Peter McKinnon, Adam Ivy, and Andre Jikh; people who are doing amazing things on YouTube and really impacting people.
So I was becoming more and more inspired by these people, but I needed to have a clear “why,” and clarity on what I was going to do it for. So it wasn’t until about a year and a half ago that I decided that I wanted to get more practice as a speaker and to get really good in front of the camera and on stage. So I’ve been speaking all over the country, I have the podcast radio show, I’ve been really practicing, and pushing myself outside of my comfort zone so that I can get better. For me, the reason I did this in the beginning, and a reason why I had clarity was that I knew I needed to use this YouTube video series, and this channel specifically, as a platform to get better at speaking, and to have something that I can consistently do every single day.
My encouragement to you is to find out why you want to do this at the beginning. Some people just want to be a YouTube star. If that’s your thing, awesome. What does that look like for you? What does reaching your goal actually look like if you’re becoming a YouTube star? Do you want to do it for the money? Are you going to try to monetize your videos and make money from the ads? Are you doing it to practice and to get better? Or are you just trying to be able to teach people and give yourself credibility?
That was one of the other reasons that I had for my channel: I wanted to use it as a platform, so when my customers Google my name, or Google my company name, they see this YouTube channel with thousands and thousands of followers, and amazing content, so that I can have proof of concept, and social proof, if you will, that I actually know what I’m talking about when I sit in front of customers. So, that was the second part of why I did this. I had clarity going into this – I knew exactly what I was in for.
Number two is: creativity. We all have to find our own unique and creative approach to making YouTube videos. Some people like to do the vlogging style, like Peter McKinnon. Some people are just more natural at teaching. Now that I say that, I want you guys to get out a notebook and go watch the first one, so you can capture all those notes. I want you guys to write this stuff down so you can go back and reference it as you’re building out your YouTube channel.
But having creativity and understanding the type of approach that you’re going to take with your YouTube channel, and with your community, (which we’re going to get to) is really important. You need to understand how your delivery and how your method of strategy is going to be with your approach. Are you going to be very natural and just hold the camera? Are you going to have a tripod? Are you going to have a big studio? You really need to get clarity on that, and you need to have creativity in it.
Say you’re doing tutorials. Then maybe you’re just going to show more of your screen, and you’re not going to show yourself, but you’ve got to have good graphics and other things to make up for it. Being creative on YouTube is your opportunity to highlight your skills, highlight your personality, and show what makes you different from everybody else. So you need to write that down: creativity. Understand what’s different about you compared to everybody else. If you need help with that, drop a comment, drop a message to me. I’d love to help you find your creativity, find what gives you your unique edge.
It’s really important to approach YouTube with creativity because there’s thousands and thousands of people doing what I do, doing what you do, and you’ve got to be able to stand out from the crowd. Creativity is going to help you do that. That’s what’s going to help you establish your brand. What do you do that nobody else does? Maybe you do impersonations. Maybe you make funny faces. Maybe you’re really good at drawing. Find your thing and stick to that.
Alright, number three is: consistency. Now, this is probably one of the most important strategies when it comes to YouTube: being consistent about posting. I started posting in about October, November of last year. I was only doing it about once or twice a week, and then I realized that I needed to pump out more content than that. So right around the beginning of the year, I started heavily focusing on pumping out three videos every single week.
Every single month since about January – and we’re now in July – we have all these videos that we’ve accumulated. Three a week, every single week, and sometimes there’s five weeks a month. I’ve got hundreds of videos now that I’ve compiled, with tons of content. What that’s allowed me to do is to gather a bunch of important information on each of these videos: what am I doing right? What am I doing wrong? I’ve been able to learn, adapt, change, and grow through all of these different videos I’m doing.
So consistency is key. Not just for yourself, as far as giving yourself a routine and something that you’re used to for planning and strategizing, but also for the YouTube algorithm. If YouTube knows that you’re posting every single Monday, Wednesday, and Friday; or every single Tuesday, Thursday, and Saturday; whatever that looks like for you. I would recommend that you post at least 2-3 times a week, if you want to make traction, if you want to make progress – it’s going to help you move things along a lot faster. Maybe once you’ve reached 1000, 2000, 10,000, or 20,000 subscribers, you can scale it back to one video a week, but I would really encourage you to start off with at least 2 or 3 times a week – and do not skip videos! I think I’ve only missed maybe two videos in the entire seven months that I’ve been consistent about this. And that, I believe, is a big part of why I’ve gone from 0 to 1000 – or to 1403.
So it’s really important to be consistent. It’s going to help you build better habits, and it’s going to help you stay in a rhythm. Creating a rhythm is really, really important. I’m a graphic designer, that’s what I started doing in 2007, and I noticed that when I stopped doing graphic design for a week, two weeks, a month, or two months – trying to get back into a groove or rhythm, it’s totally different. It takes me a lot longer to adjust and to get back into that rhythm. So if you just stay consistent, you’ll have a groove, and you’ll be able to get good feedback from people, and find that content that you need and what you don’t need.
Now, number four is: community. You cannot forget that YouTube, even though it’s like another search engine, is also a community. There are people commenting on videos, people on live feeds, people who are sharing their stories, their life, their passions, their joys, their heartbreaks, philanthropy – all of these things. There are so many great channels that you can find on YouTube. You have to remember that this is a community of people, and you can use YouTube to build yourself a tribe.
Tribes are key. If you can find like-minded individuals and find 1000 raving fans, you’ll be blown away at the difference that it makes for your business. Over the years, since I started to use YouTube more and more, I’ve been getting phone calls, emails, and even Facebook messages from people saying, “Hey, I found your stuff on YouTube. I’d really love to use your services.” I’ve made thousands and thousands of dollars from building a community, and building a tribe. These are people who I’ve built my reputation, my authority, and trust with. Now they trust me, to provide services that are high-ticket. That’s the way I’ve been making return on investment by doing these videos, because I’m not monetizing these. I’m probably not going to monetize these videos anytime soon. I’m not doing it for that. I didn’t start off with that purpose, so I’m not going to change it now and get greedy.
So, understanding that need to comment on people’s stuff on a regular basis, and actually interact with people, is a very, very important part of YouTube. I think a lot of YouTube people, who talk about getting subscribers, they don’t cover that. You need to make sure that you’re actually going out, connecting with other people who are also commenting on videos of your favorite YouTubers, commenting on their stuff, congratulating the YouTube guys or gals that you’re following, giving them a shout-out, and then commenting on other people’s stuff.
The more you get engaged, the more that YouTube sees you engaging on their platform and commenting back and forth, the more they’re going to reward you for that. I’m telling you, that has been one of the secrets that has helped me get from 0 to 1000 very, very quickly. I feel like it’s very quickly. Some people do it in 30 days, 90 days, but I feel like doing it in 7 months, the way that I approached it, very organically, was the smartest way to go.
Alright, now number five – and this is huge, before we get over to the tactics – is: call to action. This is where a lot of people fail, because in every single video, in the very beginning, like I did with you guys; in the very middle, like right now, I’m going to ask you guys to subscribe. I’m going to ask you guys to comment and introduce yourself. Tell me what your channel is about, if you have a channel. Tell me who you are and what you love about my channel, or just hit the subscribe button and the like button. If you’re not a talkative person, that’s okay too.
I want to make sure that I always put out a call to action. So if you’re going to build YouTube videos, and you’re going to start your own channel, you need to have a call to action in every video. Otherwise, people aren’t going to take an action. And don’t give too many. If you’ve got a course offering, and a product, and a sales offer, and a special – if you give people too many choices, they’re not going to make any. So you’ve got to make sure that you just have one, maybe two calls to action at the very most in each of your videos. You cannot miss that. You have to have a call to action in every video. And make sure you do it at the beginning, the middle, and the end. It’s very important.
So now, we’re going to go ahead and get over to the tactic side: the actual application, the things that you can do with YouTube and on YouTube that are going to help you rank. Now that you have the mindset and you have the strategy behind it, (and hopefully you’ve written all those things down and broken it down for yourself on a couple sheets of paper, maybe one sheet, two sheets. If you’re like me, probably four or five) once you’ve written it down, now you can start applying some of these actual tactics, some of the things that you can do on YouTube to significantly help your growth. So let’s go ahead and get into it.
Alright, so now you probably want the meat and potatoes. This is why you got into this video to begin with: you want some of the actual tactics, tools, and tips that are going to help you get from 0 to 1000 subscribers, just like we did.
I can tell you that the very first thing that you’re going to need to do is to start commenting on other YouTube channels. You need to start interacting and building a tribe. Even if you just have your channel, and you haven’t uploaded a single video, it’s very important to start going onto other people’s channels and commenting. Start building relationships with people, and start building that familiarity with your name and with your channel name. You can go on there and introduce yourself and say what you’re about to do, and what you’re going to talk about, and start prepping that.
There are some YouTubers, like Gary Vaynerchuk, Peter McKinnon, Andre Jikh, who get 1000, 2000 comments. I’ve seen some of the people who have commented on these videos – they’ve had 200 to 500 likes on their comment. And just by posting what they posted, they’ve gained 2, 3, 4, or 500 subscribers – before they even started. How amazing would it be if you could start a YouTube channel and already have 300 to 400 subscribers? Talk about a trick, right?
That is something that I wish I had known at the beginning, something that I didn’t do. I did have a couple people, about 80 people, like I said, who were already subscribed to me because they were friends, colleagues, people that I had already posted a few videos to. Clients in the past, things like that. But I hadn’t built a community yet. So, what I needed to do was actually start commenting on other YouTuber’s stuff to really help me gain that edge before I even started posting my videos.
Imagine having a captive audience of even just 100 people, watching your videos from the day you post your first video. You could put out an announcement, or you can do a live – however you’re going to do it. But it’s important that you realize that commenting on other people’s YouTube videos, and commenting on other people’s comments, is really important. It’s a really good way to build that awareness, to build that attention and to get people to subscribe to your channel.
And once again, you’ve got to make the call to action. If you put a comment on there: “Hey, I’m going to release a video in a week.” Say, “please go subscribe to my channel. You’ll love it if you’re XYZ.” That is, if you’re a business owner, if you’re an entrepreneur, if you’re a designer, if you’re a financial person, if you’re a stock trader. Whatever that is, make sure you throw out a call to action. I’m telling you, calls to action are really, really important. You’ve got that foundation and now you have the first tip.
Tip number two is: posting. Yo’ve got to post to your YouTube channel, and like I said, you’ve got to do it consistently. Posting at the right time of day is also very important. You can Google this: what is the best time to post on YouTube 2020? Most of the statistics and the data that I’ve read, because I’ve posted videos at all different times of the day, say first thing in the morning, between like 6:00 AM and 7:00 AM Pacific Standard Time (because I’m in California), once again at about 11 o’clock, because you’ve got to think about the people on the East coast, and then if you’re going to post on the evening, I’ve noticed between 6 and 8 o’clock is a good time.
If you post at an odd hour, you’re not going to get as much traction. If you try to post at 10:15 or 9:45, you’re probably not going to get as much traction on your video. So posting at the right time of day is very important. Post when you know people are on. Post when you go on. Look at the times of the day when you find yourself on YouTube, and start posting during those times.
Your tribe and your community is probably going to be very similar to you in terms of their personality. When they jump on – on their lunch breaks, or after work, or before work – whatever that looks like, maybe even before they start their day. I think that’s when people are watching these videos, early in the day. They want to start their day with great content and get some stuff that they can use for the rest of their day. So you can’t go wrong with early morning postings.
Alright, number three, and this is a big one that I’ve been learning about, is: there’s something called the “click through rate” of your video. What that has to do with is this: when your video appears, it’s given what they call an impression, when they show it up as a result, when somebody searches a keyword like “call tracking” and your video appear – that’s called an impression. Now, how many people click on that video is your click through rate. So depending on how many people click on that, it’s going to give you a score. A good score can be anywhere from a 3%, all the way to as high as 15%. It’s very rare, I think, to hit 15%, but I always shoot for about a 5% to 10% ratio. That’s what I’m looking for.
What that has a lot to do with, is your thumbnail. Thumbnails are super, super important. Peter McKinnon talks about his thumbnails, and how he spends more time creating his thumbnails than he does his actual content for his videos. So what does that tell you? That tells you that your thumbnails are going to be your make-or-break, that someone’s going to decide whether to click or not. If they don’t click on it, and they just scroll right past it because your thumbnail sucks, that’s wasted potential. It’s basically like you’ve got your billboard up on the highway, but you have it blank, right?
So you need to make sure that your thumbnails are great. Use very, very big text. Don’t put too much text. I would say no more than three words. I usually do two or three words on my thumbnails. Sometimes I’ll do a single word. Like “I quit,” or, “horrible designer,” or something like that, but I try to keep it very simple. One, two, or three words, no more than that. Don’t put your name and all those extra things. Just keep it simple, keep it clean.
And you can do things like using neon colors as your background. I’ve seen people do funky-looking thumbnails, where they’ve got, like, lime green and pink and yellow and all these wild colors. You can do that if you want. It does grab people’s attention because of those bright, vibrant colors, but you have to remember to keep it simple, and don’t clutter it up with garbage. You want to just do something that’s going to hook them, that’s going to capture their interest.
You want to have a picture of yourself. If you go look at any of the popular YouTubers: the Peter McKinnons, Andre Jikhs, the Adam Ivys, all these guys – they all put themselves in their YouTube thumbnails. Marie Forleo, she’s a great one. They all put pictures of themselves in their thumbnails. Usually making some sort of an emotional face, or some sort of funny gesture that they do in their videos. You want to do something that actually grabs people’s attention.
The human figure is the most recognizeable thing for other human beings. So if you put a picture of yourself and you do something that’s eye-catching, it’s going to grab people’s attention. And then you fill in that space with gigantic words, something that actually relates to what the topic of the video is, keeping it very simple. Like, I did reactions as a graphic designer to my early work, and I called it “horrible graphic designer.” So they saw that the title of the video was about my reactions to my early designs, or something along those lines, and you can see it was relevant to my thumbnail. So, make sure that the thumbnail actually matches up with the title.
Alright, so number four is: your titles. Your titles are really important, because that’s what’s actually going to be searched in a Google search or a YouTube search. When people search for a specific topic, your title is either going to make or break your video. If you do great catchy titles, like, “3 Tips on How to Win Friends and Influence People,” or, “Why College Graphic Designers Suck,” or, “How to Make Money Online in 2020” – those are some examples of okay titles. There are better ones out there. Spend time actually creating and crafting a title. That’s actually going to stand out and get attention.
There’s a guy that I follow. His name is Matt, and I’m trying to remember his last name, but he has a video called “Felt Emo, Might Delete.” And now he’s created an entire series of 10 or 15 videos, and he uses the same title in every video. He just adds on, like, “Felt Emo, Might Delete Again,” Because he’s positioned himself, and he’s built a huge amount of awareness and traction around this “Felt Emo, Might Delete.” He’s hilarious. Matt Cutshall, I think is his name. So you can look him up and you’ll see. And he stays consistent with his message. It’s just “Felt Emo, Might Delete,” videos.
So stay consistent, do something that’s catchy. You don’t have to make it overly long and add keyword stuff (if you’re an SEO guy or a marketing guy, you know what I’m talking about). You don’t need to keyword stuff, just keep it simple, make it attractive, make it clean. And you’re going to need to do your research.
So number five is: research. There are a bunch of tools that you can use, and I’m actually starting to rack up some money, spending some money on these research tools. You need to be able to do your research in advance. That’s going to help you figure out what those titles should be. Being able to do your due diligence is going to save you a lot of time and headaches, and you’re going to be able to move that needle up to 1000 subscribers a lot faster.
You can use tools like TubeBuddy – and I’m not an affiliate of any of these – or you can use Morning Fame, same as the other one. TubeBuddy, and Morning Fame, and there’s even VidIQ. Those are the three top tools that you can use. You can put your title in it, and it’ll actually give you score, and show you what the competition is, what’s the search volume for it. And it’ll give you a score between 0 and 100, and you want to try to shoot for 50, 60, 70, and get as high of a score as possible. It’s really important to get a good score on your titles.
So, you need to have good research tools. And they’re going to show you other examples of popular videos out there that you can rank for, and it’s going to show you opportunities. That’s why I love Morning Fame, it’s a great tool. I recently signed up for it. It’s a little bit more on the pricey side, but it’s worth it for me. Being able to get from 0 to 1000 as quick as I have, now I’m going to continue to invest. I’ve already invested over $25,000, just doing this channel to begin with. It’s a significant investment.
That was another thing I was going to tell you, as a side note, is that if you’re not committed, and you’re not ready to go all-out, be consistent, and do all the things I talked about at the very beginning of this video, don’t waste your time. Because if you fall off in a month or two, you’re going to have to start back over and rebuild your momentum. So make sure that you stay consistent. It’s important that you have some of these tools that I’m talking about, and make these investments, because it’s going to help you remain accountable and stay consistent. Because you’re going to have your money on the line, right? That’s what’s helped me: I’ve made the investment. There’s no backing out now.
Number six actually ties back to the strategy of what your channel is going to be about. You need to make sure that the topics that you cover are relevant to the audience that you’re building. Don’t go off in left field and talk about celebrity gossip if your stuff is all about business marketing. Stay relevant, and find topics that are recent as well.
I recently did a video about Facebook advertising, and how all these companies are boycotting. That has been one of my most popular videos, because it’s very recent. When I did that video, it was like 24 hours after the news story. I got to it before all my other competitors did, and then I had the opportunity and the edge. So use Trends.google to do research on topics that relate to what you’re talking about, and find recent things that are having what they call “breakouts,” that people actually doing a crazy amount of searches on. Like when Discord went down. Doing a video on Discord the day of, or the day after, or within a few minutes of that news story breaking, and posting that as breaking news, is a huge deal to help you rank on your videos. So, you need to make sure that your topics are relevant, but they’re also recent. Recent and relevant.
So number seven, and this is also really important, is: making sure that your descriptions in your videos are completely filled out. A lot of people just do the title, do the thumbnail, and then upload the videos. And they don’t do anything when it comes to the actual descriptions. You need to actually transcribe your videos. You can put time stops if certain people are talking throughout the video, like in an interview, and you need to make sure that you actually summarize what that video is about in the description. That’s going to help with the Google ranking or the YouTube ranking (because YouTube and Google are the same company). It’s going to help be with your ranking in terms of getting that traffic, by actually filling out the description and having those keywords in the body of that video.
Then just below that, there’s another description, or it’s part of your description: your tags. You can put things like “breaking news” or, “horrible graphic designer” or, “stop hate for profit” or, “Facebook boycott” – all these different keywords you can put as hashtags in the bottom of your video. You’ll see it right there below the description. It’s important that you max that out as well. You can put up to 500 characters inside of those. So you can do, like I did on my video, “how to get to 1000 subscribers,” “how to go from 0 to 1000,” “YouTube growth for new channels,” “how to build a new YouTube channel,” – all these different keywords that people are searching for on YouTube. If you put those tags in there, it’s going to help you rank. So you need to make sure that you complete the description and above and the tag description below. And you don’t miss those because those are very, very important to helping you rank as well.
Now, number eight, and this is a big deal that a lot of people fail at, is: playlists. You need to actually have a really good playlist. When you’re creating your different topics, you need to create playlists for each one of them, and then it allows you to go into each one and put a description in for each playlist. You’ve got to type out and summarize what the playlist is about.
If it’s a digital marketing training channel, put it in there. “We share strategies, tips and tricks on how to do your own digital marketing and how to rank your business locally. We talk about lead generation, Google advertising, Facebook ads.” You want to fill it out much as Google – or YouTube, I should say – will let you. It’s really important to do that for each of your playlists, and separate the different topics by playlist, and then fill those out. That’s going to really help you get found on search engines and YouTube, because when people search a certain topic, playlists do come up. So if you put your playlists in there, and you put the descriptions in there, that’s going to help you a lot.
So the last two, number nine and number 10, kind of go together, but they are different. Number nine is: the profile picture of your channel. When you’re commenting on other people’s stuff, if you have some sort of emotion or some sort of personality within your profile picture, that’s going to attract people to come check you out. If you have a funny character, or a funny face, it’s going to get people’s attention, and you’re going to stand out. Using bright colors in the background, like bright red or bright green or bright yellow – maybe bright pink, if you’re a lady – you could put those colors in your profile picture with your headshot or some sort of image. You can put an eyeball, or something that grabs people’s attention, and gets them to go, “Hey, what is this?” That’s going to get them to actually click on your channel.
And then number 10, when they do click on your channel is: your cover photo. A friend of mine, Jonathan Montoya, he gets a shout out. He’s another great YouTuber. He grew his channel 10 times faster than I did. I actually had him do an audit on my channel, and one of the areas that he said that my channel needed the most help on, aside from my playlist, was my cover photo, because it was kind of all over the place. I had a Wacom tablet, and a picture of myself, and then my laptop, and it said “designed to inspire,” and then it said “business growth,” but it wasn’t really clear what kind of business growth.
So, I actually redid my cover photo, and I saw a dramatic change. I saw the traction start to pick up almost immediately. So that was a huge deal. Make sure that in your cover photo, right in the dead center, you say exactly what your channel is about. “Mentorship for creative entrepreneurs,” or, “mentorship and training for web designers,” or coaching, or consulting for authors, or marketing help for lawyers. Whatever your business is, whatever it is that you’re doing, you need to put that right there and keep it simple. Keep it clean. Don’t put too much text.
It’s very important, because that’s what’s going to make them decide to either continue to scroll down and watch your videos and hit subscribe, or to just leave the channel. “Oh, I don’t want to see this. I don’t know what this is about. I’m just going to take off.” So if you do something that’s eye-catching, that’s memorable, it’s going to get them to stay.
So, those are the 10 things. I know it’s a lot of information today. I hope you wrote everything down. I just wanted to make this video to help you guys grow your channel. I know how much work it is, and again, you have to be willing to put the time and the work in. This is one of the hardest things that I’ve had to do: not just learning how to sit in front of the camera and talk like you’re actually sitting here right now with me, but also learning how to present the information in the right way, and learning how to grow a channel.
There’s a lot of pieces to growing a YouTube channel that you’ve got to think about, so you need to make sure that you’re 100% committed. If you’re not all-in, get all-out, because there are people out there like me who are trying to go alliin and make something happen. We don’t need people who are half-in and half-out. So just make a decision. Go after if it’s what you want to do, and make sure you’re clear about why you want to do it.
Thank you guys so much for watching this video with me today. I’m very grateful that you guys helped me get to 1000 subscribers. I look forward to seeing you guys on the next one. We’re always here on Mondays, Wednesdays, and Fridays, with a new video. This week, we’re dropping a couple extra. Make sure you hit the like and subscribe button. Once again, I look forward to seeing you guys on the next one. As always, keep looking up.