Here is the top 10 negative keywords we use in almost every campaign we build.
I started working with Google Ads way back in 2011 when Google Partners was still a thing. There is very few advertising tool on the internet today that are as powerful as the Google Ads Platform. Formerly known as Google Adwords this platform offers a massive network of sites to display text ads for your business or brand.
The key to harnessing the power of the platform may seem simple to some but in reality the depth that you can go with your ads is nearly unlimited. One of the biggest parts of ranking your ad is to use the right keywords, but there is more than just one type of keyword that should be added into your campaigns if you want them to be cost effective.
This nifty Keyword feature is called “Negative Keywords”, and it’s an absolute must if you want to setup a campaign properly. Otherwise you’ll waste money on clicks that are not relevant to what your visitor is searching for. Relevancy is the secret sauce to cost effective and high performing ads on Google.
Before we get into the list I’d like to explain briefly why Negative Keywords are so important. Let’s say you are a residential carpet cleaner and you are looking for customers that will spend good money for a fast and reliable cleaning service. You don’t want the do it yourselfers or cheap customer.
The best way to eliminate those types of buyers is with negative keywords, For Example: “Cheap”, “DIY”, “Rug Doctor”, and “Video” are great keywords to include in your negative list. Coming up with only 10 best is a challenge in itself seeing as you will need way more.
No matter the type of business you will always get the person that tries to haggle or beat you up on price. It’s up to you to educated the customer of why your service warrants a competitive price. You are paying for ads, you have maintenance, travel, and costs for the best supplies to do the job right.
So let’s get to it shall we? Below is a list of the top 10 negative keywords we believe should be in almost every Google advertising campaign.
- Free (No One Should Work For Free)
- Cheap (Nothing cheap is good, unless it’s Google)
- Jobs (Unless you’re hiring this is a big one)
- Download (People looking for free stuff)
- How To ( Classic Do It YourSelf Keyword)
- Equipment (Someone in research mode)
- Course (Someone in learning mode)
- Career (Looking for a Job)
- Salary (Future competitor)
- DIY (Has No Money)
Keep in mind that this is a very small list and if you’re like me you will want at least 100 negative keywords in your campaign. It was difficult for me to pick just ten to share with you, because there really are so many more than you can add, and you really should.
If you would like a full list of the negative keywords I used drop a comment at the bottom with your email and I will send you my top 100 list for free. I want everyone that ready this article to save money and maximize their potential with Google Ads.
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As always, God Bless and Keep looking up!