There are 5 basic steps that we use for developing a great tagline or slogan:
1. Simplicity: Use simple words and short keywords that relate to your product or service.
2. Identity:. A good slogan must stay consistent with your brand name. Obviously stated or strongly implied, it is better to describe the type of business it is.
3. Unforgettable: The best slogans or taglines are still being used today, even though they were launched many years ago. Find the passion in your brand and promote it.
4. Benefit: Reveal your value and benefits of the product or service by conveying the slogan or message in your market’s language. Create a positive feeling for your target customer, make the bad into good.
5. Contrast: In an overcrowded market, companies in the same industry need to set themselves apart through their original tagline or slogan.
If you need help developing a slogan, our experts can provide!
For a FREE Brand Assessment Contact Us at 916.905.0551 and ask to speak with Adrian about your brand.
[skill name=”Slogan and Tagline Creation” level=”100″]