Is a college education really important to graphic design? Maybe not so much. Here’s Adrian’s insight on why some college-educated graphic designers suck.Continue reading
A brand is so much more than just a logo, and that is why it’s important to look at some factors of your logo and analyze if your logo is really working for your business.
1. Is your logo pixelated or fuzzy? Many graphic designers will sell you on their “CUSTOM LOGO DESIGN” and tell you that you are paying for custom work when in reality your logo is a combination of a bunch of images combined into one with photoshop. A real logo designer does not work in Photoshop for his final project, unless he is unfamiliar with Adobe Illustrator and is using the vector capabilities that photoshop has recently integrated in to their program. Having a vector version of your logo will allow you to scale your logo to any size for any medium without the worry of a blurry or pixelated graphic. Vector is a completely different process than a photoshop design. Photoshop uses what the industry calls PIXELS, Vector is Path connected to one another with anchor points and curves, creating a solid object that will retain it’s quality and clean look no matter the size.
2. What does your logo say about your business? Stock logos have become so popular with the enhancement of web capabilities and access to royalty free images. Many companies are choosing to use very generic logos that not only do not match their industry and services, but their brand. This can be a very costly mistake. Its very important to establish your business and a unique and trusted figure in your local area as most of your business will come from local supporters, friends, and even family. One look at your logo should give that potential buyer an exact, if not very close idea, of what type of business you are. From company colors to typography there are many elements of a logo design that determine how people see your business. For example Jim’s Pool Cleaning probably won’t be using the orange and yellow designs without some some dominant blue colors representing the water.
3. Do you LOVE your logo? It’s your brand, and your brand is you! If your logo does not make you feel excited to build your brand, or make you want to show it off to every friend and co worker, you probably are suffering from a condition I call “Branditus” (only joking about the condition). You should feel proud of your companies brand and image, it’s your first impression to give and it’s how people see you, your business, and services. How would your customers describe your company when they are telling their friends or co workers about their purchase or services you have offered to them.
Here are just some keywords to identify if your logo has these qualities: Trust, Power, Reliability, Timeless Established, Innovative, Professional, Creative, Intelligent, Hard Working, Affordable, Dependable, Fast, On Time, Efficient, American, Local.
Here are some keywords that your logo should not be related to: Cluttered, Busy, Flashy, Blurry, Old, Boring, Generic, Simple, Basic, Expensive, Tiny.
Adrian Graphics Custom Logo Designs
Here are some additional creative logos for your inspiration.
I have been in Sacramento, CA my entire life. Although I’ve traveled all over the United States Sacramento is my home. Lucky for me it also happens to be the Capitol of the Golden State. Much government agencies and large corporations call Sacramento home as well.
Being from Sacramento I understand the geography, people, and culture of the city and know how to reach the public. It starts with an in depth analysis of your business and services, we will review your business and marketing plan and give you recommendations based on strategic research from various study groups of local Sacramento Residents. Buyers in Sacramento are very critical of who they trust so it is important that you build your brand by not only the best quality products and services but exceptional customer service as well.
The city of Sacramento it self is a very diverse and fairly small town with outlying cities that make the valley’s population quite large and the potential quite large. If you have been burned by other web site designers and developers, graphic designers, and marketing gurus, then now is your time to work with a company who can not only do everything you need under one but do it with excellence and on time. We back our services with a 100% Money Back Guarantee. If for some reason you are unhappy with our results in the first 30 days of our agreement or project we will refund you all of your money.
We specialize in custom graphic design, logo design, brand identity design, digital & offset printing, signs, banners, canvas, stickers, decals, promotional items printing, business card printing, internet marketing and advertising, and even website design and development. For larger businesses we also offer 1 on 1 consulting with our monthly marketing packages.
For more questions or for a free quote please contact us and we will get back to you right away!
Thank you for taking the time to read this, we value your business and would love the opportunity to show you why Adrian Graphics is the best Marketing Company in Sacramento, CA
Adrian Graphics LLC.