Ready to get motivated and become financially independent in these crazy times? Check out Adrian’s 5-part series on how to start an online business.
Part 1: Finding Your "Why"
Hey man, stuff is getting super real. You probably feeling like you’re drowning. You’re probably feeling like the whole world is falling, like the sky is falling. You don’t know where to turn, or where your next paycheck is going to come from. And that is frustrating. That’s scary. I totally understand where you’re coming from. Fortunately, I have been doing this for long enough, and I already went through a crazy recession, so I’m not worried about the consequences of this economic downturn. I know that I can weather the storm.
So, today’s video is about starting an online business. You’re at home, you’re stuck. You’re out of work. Maybe you were in the restaurant industry. Maybe you have a gift for art. Maybe you’re looking for other ways to expand and start making real money online.
How can you make money online? Where do you start? Who do you trust, and who do you rely on? Well, we’re going to go ahead and get into it. (And you’re probably wondering, is this my real hair? You better believe it. It sure is.) So let’s go ahead and get into it.
What’s up everybody. I’m going to go ahead and put my hat on, so I don’t frighten any children that may be watching this video. Today I have an important topic that I wanted to share with you. If you don’t know me already, my name is Adrian Boysel, and I’m the founder of Adrian Graphics and Marketing. I make the majority of my money online — not through YouTube, but through businesses. I have multiple businesses online, where I generate income. Not all of my income is passive, but a good amount of my money is passive — that is, generating whether I’m awake or asleep, working or not.
I’m sure you’re probably wondering how you can do the same things. So today is the beginning of a five part series of videos that I’m going to do to help walk you through how to start your own online business and start generating money online.
Now, I think it’s very important to start this whole thing by letting you know, you need to have realistic expectations. The first thing I’m going to challenge you with, that I’m going to set you up with, is your mindset. Your mindset has so much to do with your success. And you may think: “Oh yeah, I’m a positive person. I got a great outlook.” But that’s not the kind of mindset I’m talking about. I’m talking about the mindset and belief systems that you have inside of you, that may be holding you back from really achieving that level of success. I coach, and I teach, and I train a lot of people on stages — one-on-one, and in groups — and one of the things I’ve found to be very, very important is that people don’t value themselves enough. And I was even guilty of this myself! I didn’t give myself enough value for the experience, the knowledge, the talent, the time that I’m putting into these things.
So that’s one thing that I’m going to challenge you with today: that you believe in yourself, you believe in your abilities, and you believe that the relationships that you build and the people you help along the way is worth something. That there’s a value behind that. And that value is something that you’re going to use to be able to set your pricing, to set your standards, and to set the stage for the type of clients that you’re bringing to the table.
Now, if you’re in the very beginning of this journey, and you have no experience online, you have no online abilities. You have very little experience with technology. You’re going to have to start small, and you’re going to have to build your reputation. You’re going to have to build your name. You have to build your portfolio. It’s just part of the process.
Maybe you want to be a graphic designer. Maybe you want to be a web programmer. There are a lot of different ways to go about making money online. You can set up online affiliate businesses, which honestly just got hit by Amazon. If you’re going to do an Amazon affiliate business, there are other ways to generate money with lead generation. There are tons of ways; tons of solutions that you can go out there and do. But my goal and my job is to help you find what you’re already gifted and talented in. So, if you’re a creative person, maybe your abilities are in doing design work. Maybe, if you’re a photographer, you’re going to go out and take photos, and sell your photos on stock websites. If you’re a web designer, or you love doing web design, or you understand web design, then maybe you’re going to go build websites for people and start a little online web design business.
Eventually, you’ll be able to grow that business. Start subbing the work to other web designers and other web developers, and you can just oversee it. You can bring on project managers and you can get to the level that I’m at. But my job here is to help you get started, right?
So, for anybody who’s trying to get started in growing an online business, the first and most important thing is: why. Okay? Yes, you want to make money, right? That is the typical answer that I get from most people who want to start online businesses. “Hey, I wanna be able to have freedom and I want to make money online. And I want to be able to make good money from home, and not have to go into my nine-to-five.” Many of you that are watching this, I’m hoping, will never have to go back to a nine-to-five — from this series alone!
So if that’s the case, we have to set you off and build the right foundation. Your mindset is very important, and understanding that you need to have a strong reason why is very important. Simon Sinek, (and you need to read his book — it’s called ‘Start with Why’) says: people don’t buy what you do, they buy why you do it. So every single company out there is providing solutions to a current problem. Anybody who’s successful, who is actually doing great things in the business world, is providing solutions to a specific problem. And you need to know what those problems are. But before you can do that, you need to identify whose problems you’re solving, right? So, you have to know why. You have to know who. You have to know what the problem is. And you’ve got to know how you’re going to fix it.
That is the baseline in terms of building a business model and building a strategy that will be impenetrable in any economy. If you can actually solve people’s problems, like: “I need to make more money,” or, “I need to pay off debt,” or, “I need to make money online.” (Like I’m doing here.) I know that the majority of people who are going to want to make money online probably have very little experience making money online. So, I’m going to have to give them the foundational roots. And I’m going to have to make this a longer series of videos, because trying to digest all this information in one video is just going to be way too challenging.
So in this video, I’m going to talk about your mindset. I’m talking about the different steps and things that you need to be considering when it comes to building your online business.
Again, those things were: the who, the what, the how, and obviously the first was your why. What is your why? Who do you want to help? What problems are you going to solve? How are you going to solve them? That is the beginning, where you start. Maybe you just want to drive traffic to a landing page somewhere, and make money from advertising. And you don’t have a whole lot of interest. Maybe you’re just purely money-motivated, and you’re not really interested in solving problems. You just want to jump into the market. Well, you have got to be willing to understand, and be ready, and be open-minded to understand, that it’s going to take you a significant amount of time. Because you’re not selling anything emotional.
You may be able to find an affiliate product that you’re really passionate about. Maybe it’s a marketing course. Maybe it’s something like what I do. Maybe there’s something that I can plug you into, something that I’m already doing, that you see, that you like. Maybe it’s Lead Butler, or domain names, or hosting or websites, or any of the things that I offer. Then, I am completely available. I’m a resource for you. If your passion is to learn from me and you want to be mentored, then maybe that’s your why. Maybe it’s just as simple as that. But everybody out there has a passion. And a lot of our passions come from the voice in our life.
For me, one of my passions is helping at-risk youth. Helping people who don’t have a high education, who didn’t graduate college, who maybe didn’t even finish high school, who maybe just need to learn some skills, and maybe want to change the trajectory of their life.
Maybe that’s your why. Maybe you just don’t want to go down the same path that your parents did. Everybody has their own why, but that why is really the foundation that is going to help you be successful. If you stay true to that, and you keep that as your true North, you’re going to find incredible success in your life. And you’re going to build an incredible amount of momentum, because we’re going to wrap everything you do around that. Your messaging, your videos, your branding, your content, and everything that I’m going to teach you over the next five weeks is going to be wrapped around that.
I’m going to do one of these videos every single week, every Wednesday for five weeks. So make sure you hit the like, hit the subscribe, so you can learn all about what we’re doing, what we’re teaching, and you can start your own online business. Because this is very important information.
If you want to be able to take advantage of this time, Eric Thomas says that the people who want to succeed, want to succeed as badly as they want to breathe. So if you want to get out of the situation, you’re in, if you’re stressing about losing your apartment or your condo, your house or your roommates, or whatever is going to happen, and you want to survive, and you want to weather this storm. Because, believe it or not, we’re in a serious storm right now. And it’s probably going to get worse before it gets better. Do you want to weather the storm? Then you need to start making money online, because commerce has not stopped online. Retail businesses may be shut down. And I’m hoping (if you saw my last video) a lot of them will restart on May 1st, but we are going to weather the storm.
Some people are going to do better than others, but I want to be an advocate for you. I want to arm you with the best tools possible. So you need to make sure that you want to succeed as badly as you want to breathe. You have got to be dedicated. You have got to be consistent. You need to put the time in every single day, and you need to set that time aside. You can’t just say: “Oh, I’m going to spend two hours a day,” and then not put a schedule together.
So the first thing that I’m going to do for you, that I want you to do, is to give you some homework. You are going to go in every single day, once a day. And you’re going to write in three goals for the day. These are the three goals that no matter what happens, whether you have an hour of time, two hours of time, ten hours of time — you cannot wrap up your day without having these three things done.
They don’t need to be huge goals, not like, “make a hundred thousand dollars.” That’s not realistic. They’re going to be realistic, small wins, on a daily basis. Because here’s the truth: the compound effect of having daily small wins is incredibly powerful. Say, “Hey, I’m going to make 10 prospecting calls today.” Or, “Hey, I’m going to send 10 emails today, and I’m going to make 10 Facebook posts,” or, “I’m going to do 10 minutes of reading.” Okay? I want you to pick three things every single day, and that’s going to be your homework.
Now, I want you to comment on this video. What are those three things that you’re going to do today? Give me what you’re going to do tomorrow as well. And I want to hear about what your progress is throughout the week, as I continue to make more videos.
So I hope this is the beginning of a great adventure for you, and that you build a future for yourself and stop relying on other people on other companies for your income, and stop using your time, talent, creativity — maybe it’s music — using your gifts that God has given you, to make other people rich. I want you to use them to make yourself rich, to give yourself a great life. To live a life filled with joy. Because nobody wants to come to the end of their life — whether they live one more day or a hundred more years — nobody wants to come to the end of their life and have regrets, like: “Man, I should have started a business,” or, “I should have followed this dream of mine.” Everybody’s got some sort of a dream — maybe it’s buried deep down in there — and I’m going to help you find that through these videos.
That’s what my goal is. That’s what my heart is after: to help you get your breakthrough, to help you find your passion, to help you find your mission, to help you find your calling and go after it like a bull in a China shop. We’re gonna wreck this thing, baby. So I’m looking forward to being on this adventure with you.
Thank you so much for tuning again. Make sure you please subscribe, like the video, and drop a comment. Let me know you’re watching so I can get to know you. I want to continue to build a great audience, and a great tribe. Thank you guys so much. I hope you have a blessed day, and as always: keep looking up.
Part 2: The Riches Are In The Niches
I’m a dad. So I make dad jokes, and make funny dad faces, and do funny dad impersonations. But today, in all seriousness, is not about running out of Scooby Snacks and knowing where your next meal is coming from. It’s very important that we take a moment to understand the reality of our world and what is happening. And I want to help you get through this, and actually make an incredible amount of money online, but it’s not going to happen overnight. It’s going to take some time for you to build up the experience, build the knowledge, be open-minded and learn, and dedicate yourself to transitioning from working in the normal world, where everybody’s in retail, to going online.
It’s not an easy transition for everybody. It’s not going to be easy for every single person. You all have your different skills, your different talents, and no matter what you’re doing — I don’t care what it is — you can find a niche in the online marketplace to make money. You can be a barber. You could be a doctor. You could be a chiropractor. You could be a cook. You could work in customer service. You could be a contractor. It doesn’t matter what role you’re in — you can make money online in one way or another.
So today’s video is going to be a little bit longer, but we’re going to talk about how you can find the riches in the niches. Let me say that again. The niches are in there. Wait, wait, wait — no, the riches are in the niches. All right. So without further ado, let’s roll into it.
Alright guys, welcome back. My name is Adrian. Boysel. If this is your first time watching this video, you need to go back and watch the first one: how to make money online, because it’s important that you have a foundation and a mindset for success. Now it’s very important that you understand the why — why you’re doing it. We talked about that in the first video, the what, the, how, and the who, and not in specifically in that order, actually, the order goes: why, who, what and how. Those are very, very important things. And you have to believe in yourself. So going forward, now that we’ve established that, and after you watched that video, come back to this one, and we’re going to talk about the riches that are in the niches, and what niches have riches, because not all of them are created equal. So let’s get into it.
Alright. So, let’s just get into the different niches that you can get into, okay? Let’s say you’re a barber, and you want to make money online. Well, how in the world could a barber possibly make money online? Well, I got an answer for you. There are thousands of people stuck at home right now. They can’t go anywhere with their husbands and wives, and all their hair looks like this. Pretty embarrassing, right? Well, if you’re a barber — I need you, first of all — but you can also make money. Teaching the wives, or teaching the husbands, how to cut hair. I actually had to cut my own kid’s hair — my step kid — his dad butchered his hair. So I had to fix it. And I’m not even that great. So you could easily go online, create a little mini course, sell it for 20 bucks and get thousands of people to buy your “cut your hair from home” video. It’s an easy way to do it.
There are also other cosmetologists, barbers, and people who are looking for knowledge and information on how to cut hair. And if that’s your specialty, and that’s something you’ve been doing for a while — boom! You can share that knowledge and they will pay you for that knowledge. You can even start by just making YouTube videos, building up a following of barber videos. Maybe it’s inspirational videos. Maybe it’s other barbers that you like. Maybe it’s techniques and strategies and things that you do in your barbering career, or in your cosmetology career. These are really great ways to monetize your knowledge. There are websites like Udemy and Lynda, places where you can teach people things. So even if you’re a barber, you can do that.
Now, number two: you could be a cook. You could actually teach people how to cook. That’s a way to do it. That’s one thing. You can make a cookbook and sell that online. You could do meal prep. You could build a website and have people come to your website, and actually order your meal prep from you. There are a lot of people right now who aren’t going to fast food joints, and don’t want to go to fast food joints. And a lot of the restaurants are not open. So we have a lot more limited meal options. If you could do something beautiful, if you’re an amazing cook and you can make food, take videos of the food you’re making, post it on Instagram, post it on YouTube, post it on TickTock — lots of places. You can post, and you can have people order the food right from you online.
You may need to get some certifications. So this is not a disclaimer to go do things that are illegal. I want you to follow the law, but just an example, meal prep is a really good way to do this. You can do it for your friends and family, and make enough cash to just keep the bills coming in — keep the bills paid and keep the lights on. That’s really important. I want you to keep a roof over your head.
Now, number three is customer service. Maybe all you have ever done in your career is work at the video store. Actually, there are no more video stores thanks to Redbox, and streaming. Maybe you only worked at a Walmart, or you worked at Target — you don’t have a whole lot of experience in anything other than customer service.
Well, guess what? People are still picking up the phone and calling businesses. So customer service, virtual assistants, online businesses like me, need people to answer calls, to handle customers, and to just have a great rapport and relationships. So if you’re great with people, if you’re great on the phone, you can easily monetize that. There are websites that you can go to like Creative Market, Upwork, Udemy, Freelancer — there’s tons of websites out there. Freelancer.com is a great one. Udemy is a good one. Upwork’s a good one. Creative Market’s a good one. You can even go to Fiverr. Maybe you’re a musician or a singer — Fiverr is another good one for you. You can go to Fiverr, and you can actually upload and build a portfolio. That’s really, really important to do as someone who’s new online, and just trying to build their online reputation and business.
As you go to those websites, put your name, put your business, but your brand, put your images, put some of your work that you’ve done. Maybe some of your music on there, and you can start getting paid. Now, you’ve got to remember, like I said: you’re not going to get paid a ton of money overnight. You’re going to start small. But the key is to gain momentum. Stay consistent for 30, 60, 90 days; 6 months; 365 days. You’ll watch the momentum continue to build. You’ll start to build authority. You’ll start to build a customer base. You’ll start to become known, liked, and trusted.That is one of the secrets to being able to be a successful business owner: you’ve got to get people to know you, like you, and trust you. And it doesn’t matter what industry, what niche, or what your experience is in.
Now the other one: maybe you’re a graphic designer like me. That’s where I started. Obviously, that’s not what I do on a day-to-day basis now, but that is a really good way to make money. There are a lot of resources out there to help you. You can take stock images, you can twist them and make them your own, and do things like that. And to totally put your own personality and style on them, you can do logos. You’ve got to find your niche. Everybody’s going to have a niche in their own market, in their own industry. Graphic designers have bunch of different niches that you can go after. You can be a logo designer. You can do character design. We talked about this in one of my earlier videos of how graphic designers can make more money — if you want to see that video, you can definitely go watch that one. I’ll put that as a link above here, but this is just another great area.
Maybe you’re an engineer. You can go to places like Guru and Thumbtack, and Bark. Those are three great websites that you can add yourself to with very little money out of pocket. You can start bidding on projects, start to get quotes, start to give out offers. You just have to make more offers. That’s the key, especially if you’re a graphic designer: you have to put yourself in a place where you can start making more offers.
One of the things that I’ve been doing every single day during this quarantine is catching myself and holding myself accountable. Even though business is really good for me right now, on the flip side of that, I have to remind myself that it could change at any moment. Things could get even worse, money could lock up even tighter, and I could lose more business. So I’ve been making a point, every single day, to tell myself: make more offers. Say it again: make more offers. Say it with me: make more offers.
Every single day, whatever your talent, whatever your expertise, whatever your knowledge, you need to know how to brand it. You need to know how to package it. You need to know how to write the content. You need to know what problems you’re solving. You need to know why you’re solving them. All of these things are very important to building an online business. And if you can do these things and follow these steps, no matter what industry you’re in.
I know a guy who stocks shelves — a friend of mine — and I was able to find a way for that guy to make money online. You can teach people the proper way to stock shelves, how to position things, how to get more money out of a product positioning. It’s like real estate, right? Staging is a big deal. So there’s money that could be made even in staging your store. There are lots of business owners who, when things open back up again, are going to want to improve their sales. They’re going to want to cut things. They’re going to want to cut costs.
So, there are all kinds of ways that you can go about doing that. Maybe you’re a contractor, or maybe you’re a mechanic. How the heck can you monetize being a contractor? Well, you could teach a homeowner or a ‘Mr. Fixer,’ DIY kind of guy, how to do his electrical work, or how to do his patio, or how to fix his bathroom sink, or how to replace his Curio, or how to change the shower out, or how to grout tile. There are so many different things you can teach on platforms like YouTube and platforms like TikTok.
Those are all ways to drive traffic, and that is one of the keys. The key with online money-making is: how are you going to generate traffic? And that’s why I’m talking about the niche. The riches are in the niches, because the more specific you get within the niches that you want to go after — and let me just pause that for a second there. The more specific you get, and the more targeted, the more effective your marketing is going to be. The cost is going to be cheaper to advertise, to market. You’re not swimming in what they call a ‘red ocean.’ If you jump into the ocean with all the other sharks, who have way more experience, your chances of catching one of the 10 fish in there is going to be really hard. But, if you niche down, and you get specific and say: “Hey, I am a great logo designer for insurance companies,” or, “I’m a great logo designer for residential care facilities.” You can get as specific as you want. And you can always add more niches, if you want.
If it’s not big enough, if you don’t think you have a big enough pool, try to just start by building momentum in one specific niche and being the best at that. That’s what I did: I started in the nightlife club, flyer design world, and through the inspiration that I had: a guy named Andy Duong and a bunch of other people I followed, that I really admired their graphic design work. A guy named Elvin Reyes — he was really great, and he wasn’t even doing the design himself, he had some other people doing design work for him, but his style was really great. So I emulated that and I emulated them. And I started to learn the techniques, the skills, and the things they were doing.
I just focused on becoming the absolute, number one, go-to best in flyer design. And I thought to myself: “How can I add value to this flyer design process?” Well, because I’ve niched down so well, and I have a specific target of nightlife and restaurants and things like that, I knew that they were going to need to promote those events with flyers — with printed materials. So I started helping them actually do the printing. And that’s where I actually made the bulk of my revenue: from the printing side of my business. So, that’s just another example of how when you niche down, and you get really deep into one specific niche, you can start to identify all the different problems, and all the different needs, that they have in those niches. And that’s what I want you to do — no matter what industry.
If you’re a mechanic, you can help somebody change the oil in their car. Maybe you market — maybe you’re a mechanic who is Mr. Suave, debonair, not like my buddy, Jason, but just somebody who’s super smooth and super good-looking. And maybe you just teach women how to change the tires and do basic maintenance on their cars. And you put out a little course and say: “Hey, since you can’t go to the mechanic shop right now, I’m going to show you how to change your oil. And I’m going to do it without my shirt on.”
I’m being silly, I’m being over the top with it. But that’s just an example. There are so many different ways to drive traffic and to niche down into specific niches. You have got to know who your target customer is. You have gifts, abilities, and talents that need to be applied. That is going to make you stand out from everybody else.
So, as you know, this is a 5-part video series, where I’m going to be talking about all the different things you need to do in order to actually build a business online. Now that you understand that the riches are in the niches, I want you to go pick your niche. I want you to go find out who it is that you want to help. And this is going to go back to your foundation, to the foundational video that I talked to you about, of understanding what that person’s problem is. Once you’ve niched down, and you know what the problem is that you’re going to solve, you can target your customers very effectively, and you’ll know where to target them — what platform they’re on, what age group they’re in, what income they have, where they live, i they have kids… there are so many different ways to target those people.
Once you have that dial down, man, it’s going to be time to put the fuel on it. And what the fuel really is, is your messaging and your offer. So, in our next video, we’re going to talk about creating an irresistible offer, and how to create messaging around your brand — really building a brand at the beginning. It’s probably just going to be your name. You don’t have to necessarily come up with an actual brand name. We’ll talk about that on the next video, but you just need to make sure that you have an identity that people can know like and trust.
So I hope this video was filled with lots of golden nuggets for you. Remember: the riches are in the niches. Niche down, get specific. You can always expand if over time it’s not giving you the momentum that you want, but I’m telling you: the more specific and the more targeted you get, the more momentum you’re going to get — a lot quicker. So that’s what I got for you today. I hope you guys are having a blessed day. Thank you again for watching and as always keep looking up.
Part 3: All About Your Brand
What’s up everybody, this is Adrian Boysel. Thank you for tuning into another Adrian Graphics and Marketing video. If you want to make money online, you are in the right spot. In the last two weeks, I covered a lot, but this week we’re going to go even more in-depth, and we’re going to talk about brands.
Now, I’ve talked about brands a lot on this channel, and there’s tons of videos you can see. I’ll put one up in the description above right here in a moment. But your brand is an important topic that I want you to think about when it comes to starting a new online business.There are two types of brands that you can start: number one is a personal brand: starting a brand revolving around you, your persona, and your first and last name. Like I have my own personal brand, Adrian Boysel. You can go to adrianboysel.com and see what I’m talking about. The site talks about my expertise, my background, my history, and it has some videos and things like that. So you could create a personal brand. And number two: you can create a business brand. Now, depending on the niche that you picked and what kind of “who, what, why and how” you have, you are going to either pick a personal brand or you’re going to pick a business brand. Now, you can do both, but I would encourage you to start with one or the other. It’s very important to stay focused and not to go too wide, to cast your net too wide in the beginning.
So, if you’re building your personal brand, and the problems that you’re solving are more like that of a consultant, an artist, a designer, a freelancer, or something along the “gig” area, then I would probably create one under your personal name. Now, if you’re going to create something that’s bigger than yourself, and you feel like you’ve created a software, or some sort of solution, or any sort of a brand that you can make that’s bigger than yourself, then you’re going to want to create a business brand. Now the two of those look completely different in terms of the way that they’re communicated visually, but on a fundamental content level of the “who, what, why and how” — how you’re going to create your content, and how you’re going to position yourself — your brand is going to look different as a business than it will look as you. So I want to make sure that you understand some of these basic principles, and that you build a brand that is authentic to you, your core values, and your business
So, we’re going to create a brand that’s based around your business. Let’s just use that for a start. or the business brand you’re going to come up with, you’re going to need a few things. The first thing you’re going to need is a domain name. If you don’t have a domain name, you need to go find one right away. Coming up with a clever domain name nowadays, with a .com address, is very, very hard to do. So, try to keep it simple and try to keep that domain name short. It’s important that you have a short, memorable domain name for your business brand.
The second thing you need to think about is your logo. What is your logo going to look like? What is that going to communicate to your potential target audience? It’s important that you have a logo that is clean, simple, and memorable. It’s very important that you have that. Then you’re going to need to understand what kind of logo you’re going to design. What style is it? Is it a logo mark? Is it like the Doritos logo? Is it like an attorney logo? Depending on the niche that you’re in, you can find other logos for examples — you’re going to have to do some research. Part of creating a great band is looking at the research, looking at what other people are doing out there, and doing it better. You’ve got to put in your own unique personality. So the colors, the look and feel, the logo mark, the font style that you use —these are all different ways that you can create a hand-drawn logo.
One of the things you should be taking into consideration is that your logo should not have any photography, or multiple colors in it. Nothing more than three or four colors. If you start to make it too busy and too colorful, with too many effects, that’s going to make it blend in with everything else. And it’s not going to really stand out. So what I do, what I tell clients to do is this: when you’re creating a logo — whether it’s for your personal brand, even — you want to create something that’s simple and memorable, so you should start off in black and white. If you can get a logo concept down that looks great in black and white, then when you translate that into color, it’s going to look even more amazing.
If you remember, we talked about having a “who, what, why and how.” Well, part of that is creating your mission. Every brand should have a mission. So, when you go to create your brand, you need to create your mission statement. What problems are you solving, and how do you plan on fixing them? That’s the “how.”
The next thing we’re going to talk about is your vision statement. What is your vision? What is your short-term vision? What is your long-term vision? What do you want your company to be about? Where do you see your company being in five years? Do you work remotely? Do you work in an office? Are you going to hire a bunch of employees? Are you going to do sub-contracting? What does your company look like? So writing down your vision for your brand is very important as well. I want to make sure that you have a clear, defined brand, with a mission statement, and a vision statement. Those are two really important factors of creating a brand.
Alright, so next is your target audience. Now, remember in the first video we talked about “who,” so now that you have that information, you can use that to target your audience and actually put all the variables, all the problems, and all the things that they’re facing in there, and start to define and bring that in even narrower.
One of the biggest things with creating a great brand is having a hyper-focus. Who are the first initial people who are going to see my brand, who I can solve problems for, who are going to give me great reviews, and who aren’t going to be a hassle to work with. Because the last thing you want is to work with a company that is going to be a nightmare client. Nightmare clients are so terrible. I’m telling you, I had a lot of them in the very beginning of my career, because I didn’t know how to say “yes” to the right people, and “no” to the wrong people.
The next thing is your reputation. You need to write down: what do you want to be remembered by? What is going to be your reputation in the marketplace? Do you want to be the high-end company? Do you want to be the low, cheap-end company? You can be fast, you can have a high level of service, and you can be quality — but you can’t be all three. You need to pick what type of company, what type of reputation, you want to build. Do you want to be the highest quality service and doing it the fastest, or do you want to be the lowest quality service and doing it the best? It’s totally up to you. You’ve got to do what feels right to you. That’s very, very important.
The next thing you’re going to be worried about is your printed materials and your online materials. Your printed materials can be trade show displays, signs, banners, your store front, business cards — there’s all kinds of things that are a part of your printed materials. You need to make sure that those printed materials match with your online materials, that they actually talk about the problems, and that they have an objective towards them; they’re not just creating something, just to create something.
Now, with your online materials, it’s very important to understand the different channels online that you’re going to be using your brand on. You have social media, you have your website, you have your emails, you have videos — there’s all types of places where you’re going to be using your brand online. And it needs to look the same all across the board. It’s important to have a cohesive look for your brand, especially when it comes to a business, because you don’t want somebody confusing you with somebody else. The more consistent you look, the better it’s going to be, long-term.
Now, the last one, and this is one of my favorite parts, is your archetype. Everybody, and every brand — personal or business brand— has an archetype. There are a bunch of different types. What kind of archetype are you? I’m going to read off just a couple of them for you, to give you an example. You have: the innocent, the orphan, the hero, the lover, the creator, the jester, the caregiver, the explorer, the rebel, the sage, the magician, and the ruler. The ruler, for a good example, is Donald Trump. The innocent is Frodo from ‘The Lord of the Rings.’ Those are just a couple examples. You can type this in on Google: character archetypes. And you can see the 12 different character archetypes.
You want to pick a primary, and a secondary. It’s important to have two different archetypes within your brand, because you’re going to mainly appeal to the one that is your main archetype. Like, say I am the caregiver, and the lover is my secondary. As the caregiver, I want to care for people. I want to help people. I want to lift people up. I want to see them break free. And as the lover, I love people. I want to share my story. I want to hear their story. I want to pour into them. They very much match, but I also have two. So you want to make sure that you understand both of those. You can pick one primary, and then your secondary. And that character should remain consistent all throughout everything you’re doing.
Now, jumping over really quickly before we move on, let’s talk about your core values. Core values are a really huge area, that a lot of companies miss. What is important to you? What are the things that you live by? Showing up on time, being a leader, inspiring others, being grateful, being fair, being trustworthy — these are all core values. And these are all things you’re going to wrap into your brand. You’re going to say it on your website, you’re going to say it in your marketing materials, you’re going to say it in your videos, you’re going to say it in your emails — everywhere you go, you are going to share these core values with people. It’s super important for you to understand this, and to really take this to heart, because core values are something that I live by. It’s something that your clients are going to live by, and your core values are going to attract the type of people that you want to work with.
Now let’s get into your personal brand. Your personal brand is just you. Who are you as a person? What is your story? Where did you come from? What are some of the challenges that you face in your life? What are some of the achievements that you face in your life? These are all things that you can write up. Having a really good resume, having reference about you as a person — these are all things that you can do to build authority, to build credibility, and to build your reputation as a personal brand.
Now, as you know, for starting an online business, the important piece is actually generating traffic. Whether you’re generating traffic to your personal brand, or you’re generating traffic to your business brand, it’s all going to be the same strategy. The only difference between those two is actually what type of traffic you’re generating. If you’re going to do something more on your personal brand, you’re probably going to be using Facebook. You might even be using Instagram. You can do the same thing with business brands, but it’s much more powerful to build a personal brand on sites like Facebook and Instagram, because they’re much more personalized.
If you’re going to do a business brand, it’s important to use LinkedIn. LinkedIn is a great platform to do that, especially for posting your Google My Business. There’s also other platforms, like Snapchat, which is another personal brand one, but there are others that you can utilize for your business brand to really get the word and message out there. But the main one is going to be organic SEO for your business brand. You’re going to be writing content on your blogs. You’re going to be creating content on YouTube. These are all areas where you can build out your personal and your business brand.
Specifically for your personal brand, YouTube is a really, really strong one. I’ve been making these YouTube videos on my business brand because I’m trying to build a brand for Adrian Graphics and Marketing as the leading digital marketing agency in the country. Not only are we the best because of the level of service that we provide, and the attention that we give to our clients, but it’s also the team we have, and the people who are behind it. The human element. It’s very important to a business brand that you have a human element behind it. You’re not just some corporate, stale, pharmaceutical type of company. You have a real brand behind you. So these are all things that I consider when building a brand for my business. These are all things that you need to consider when building a personal brand, and a business brand.
Here’s one of the biggest secrets that most people don’t talk about: consistency. Consistency, and quality. Giving good quality content, and being consistent about that good quality content, is super important. Just like these videos — I’ve been making these videos now for the last four months, consistently, three times a week. It has not been easy. In fact, I’ve told mentors and friends of mine, “Man, this is so hard to do. I don’t know how I’m going to keep this up long-term.” But the reality is, I had to check myself. I told myself this one thing that was really important: It’s not going to get easier. I’m just going to get better.
So in the beginning, as you’re starting a new online business, your mindset is so important. You need to remember that, whether you have a personal brand or a business brand, being authentic and being transparent about your struggles and your strengths is important. You’ve got to understand that it’s not going to get easier — you are just going to get better. The better you get, the easier it will get. That’s what I mean by that. The process isn’t going to get easier over time. It’s not about simplifying it and making it less high-quality. It’s about increasing the quality over time, and getting better at what you do. My encouragement to you is to have the right mindset going into this, and to understand that it’s going to take time and patience to build these brands. It’s not going to happen overnight. It happens through consistency, hard work, and providing real value in the marketplace.
Now, don’t forget to include calls to action in all of your branding. Every single part of your brand. Even if it’s just: “schedule a call with me.” However that call to action looks in your branding, you need to remain consistent across all your platforms. So, if you’re going to be promoting your YouTube channel, make sure your branding across all of your social platforms looks the same. Send them to your YouTube channel. Have your Instagram send them to your YouTube channel, and your LinkedIn to your YouTube channel, and your podcast to your YouTube channel, and your website to your YouTube channel. All these things should be funneling them to the same place. If your call to action is different from going to a YouTube channel, maybe you’re funneling them to your website. So, have your Instagram, and your Snapchat, and your Facebook, and your TikTok, all funneling to a landing page on your website.
This is what I wanted to share with you today. I know it’s a little bit longer than my normal videos, but I felt like it was a really important to hammer in that your branding is essential to starting an online business. Because people don’t buy what you do — they buy why you do it. Branding is part of understanding who you are, why you’re doing it, what your mission is, what your vision is, what you look like visually, and really building that connection to your potential clients. That’s what branding is all about: building connections, building relationships, and building an affinity and attracting people who think just like you think.
You want to work with people like you. I want to work with people like me. The people that I’m making this video for are people just like me. They’re fellow creatives. They’re web designers, or digital marketers, or entrepreneurs. They’re business owners. Maybe they’re even at-risk youth. So it’s important that you attract those people. It’s important that you be authentic to who you are. You don’t need to try to chase everybody. Think of the dog chasing one car. He’s focused on just one car. There are tons of cars going by, but he’s focused on the one car. Focused on one kind of client, get really laser-focused, and you’ll have an incredible amount of success.
So, I hope that helps you guys, and brings you some more clarity on your brand! I have more of this information that I’ll put in the description of this video, and I have other videos that I’m going to link to in this video, so make sure you watch the other videos that I have on branding. There’s a whole playlist about branding that you can use to really hone your skills, if you need more help. And if you have a question, just drop me a comment. I’d be happy to help you out. I need your like, I need your love. I need your support. So if you love this video, make sure you smash the subscribe button, hit the like button, and I look forward to seeing you on the next video.
Thank you guys so much for tuning in, and as always, keep looking up.
Part 4: Traffic And Promotions
Welcome back to another video. As you know, it’s Wednesday, and on Wednesdays I make offers. And part of my irresistible offer this week was to make a video about your traffic and your promotions. And if you don’t have those nailed down, then you’ll be swimming with the fishes, Johnny. Kapish? So today I’m going to talk to you about making irresistible offers that your customers can’t refuse, and that will still make you money. Ya got it? So without further ado, let’s roll into it.
What’s up guys! It’s Adrian Boysel, and I am back for another Adrian Graphics and Marketing video. Thank you so much for being with me today. I have a great video that I want to talk to you about, and this is part 4 of the free series that I’ve been giving as an irresistible offer to all my friends, all my supporters, and all of my subscribers, here on YouTube. So thank you guys so much for tuning in with me. I’m not going to waste a bunch of your time.
This video is going to be a little bit longer, but before we get into it, please make sure you hit the subscribe button, hit the like button. I need your support. I need your encouragement. I need your comments to help continue to make these videos great. It’s exciting. As things kind of taper off in all this craziness, and people start focusing on other stuff, I wanted to make a series that was dedicated to helping you guys make money online. So that’s what this video is about.
Part 4 is about driving traffic and creating promotional offers. Now you’re probably wondering: what the heck is a promotional offer? Well, we’re going to get into that later in this video, but first I want to start off by talking about traffic. What do I mean by “traffic?” I don’t mean the traffic that’s going up and down the road. I’ve said this before, and I’ve done videos about this before, so definitely look through some of my previous videos where I go deeper into traffic. But in this video, I’m going to talk to you about the different types of traffic, and the kind of traffic that you need to be focusing on, depending on where you’re at in your business.
Now, if you’re just getting started, my guess is that you have very little funds, and you’re bootstrapping this business to try to get it off the ground, get things running, and get things going. So you need to understand the three different areas of traffic.
Number one is paid traffic versus organic traffic. Paid traffic can come from Google ads, it can come from Facebook ads, it can come from Google Guaranteed, it can come from Pinterest, it can come from Twitter, and it can come from LinkedIn. Anybody that you pay online, pay-per-click, whether it’s Bing ads, or whoever your audience is, you can get traffic from paying for that. But it can be very costly. And if you don’t have a system in place yet, I don’t recommend paying for traffic without a system in place, because you need to take that traffic and nurture it over a period of time, so that traffic doesn’t just cost you a ton of money upfront, but you can nurture it and make more money in the long-term. You’ve got to have systems in place if you’re going to run paid traffic.
Then you have organic traffic. Now, organic traffic is very important because it’s obviously the way that you can use your time, which you have a lot of in the very beginning of your business, to create traffic to your website using keywords. What they call “niche keywords” are going to drive traffic back to your site. Every single day. There are people on Google who are looking for services that you provide, or for knowledge that you provide. And it’s not just on Google. It’s here on YouTube, too. Maybe you found this video through something you were looking for about starting a new online business. This is a way that I can generate organic traffic right to my videos, and direct that video traffic right to my website, to get more business, and make more money.
These are the same ways that you can do it. You can do it on TikTok, for free. You can do it on Instagram for free. You can do it on Facebook for free. You can use all the different social media platforms to drive organic traffic. You can also use YouTube and Google to drive organic traffic. Now, if you’re going to use Google to drive organic traffic, you have to understand that it takes a significant amount of time. Anything is going to take a significant amount of time, really, but Google traffic specifically, because it’s so competitive. Because there are so many people looking to drive traffic to their website through the organic methods, it takes a longer period of time. So if you want instant results, my recommendation is that you utilize social media.
That brings me to number two: you have online traffic, and you have offline traffic. Online traffic is things like TikTok, Facebook, and LinkedIn — all the different social media platforms that are out there, like YouTube and Google. Even networking groups. Those are all online mediums where you can get online, post your information, post your stories, post your offers, and get deals coming in through those online methods. Then you have offline methods. You have events (which aren’t really going on right now, and are more challenging), but you have other offline methods, like picking up the phone and dialing. You can send mail, like postcards or letters. You can go door-to-door and business-to-business, and do it that way. Those are methods for creating traffic offline, that you can flow back to your website or to your landing page. You need to be able to create that online traffic and offline traffic, and you need to have a nice diverse mix of the two.
Number three is outbound traffic and inbound traffic. Inbound traffic comes from doing the organic search methods, like Google My Business, writing articles, doing blog posts, doing guest posts, and doing podcasts — all these things that you’re going to do online, that you can drive traffic back to you. That’s inbound traffic. Now, outbound traffic means you’re going out there and doing prospecting, like using LinkedIn and sending messages. Those are outbound messages. Using Facebook to send outbound messages. Uploading videos to your website, sending outbound videos. Using sites like Thumbtack and Bark, all these other places, and sending quotes and proposals.
So you need to understand that you should have a good ratio. Whether it’s 60-40, 70-30 — most people do 80-20. In the beginning, you’re probably going to be doing more of the outbound approach, and doing outreach, versus getting inbound traffic. But as you continue to build momentum, you will be able to start getting more inbound traffic, and start creating more revenue that way. It becomes more passive when you don’t have to go out there all the time and prospect — send videos, send ads, and send emails. Those are the methods that I used in the very beginning. Now as things are scaling up, and I’ve built a lot of momentum, the only outbound stuff I really do is asking for referrals and sending out emails to people every once in a while. That is really my main focus.
So now we need to get into the second part of our message: that is, the promotional offer. What is the promotional method you’re going to use? There are three ways that I approach the promotional method for my own business. These are the things that you need to take into consideration as well. Number one is quality. Are you selling quality? Number two, are you selling price? Or, number three, are you selling speed? These are very big areas of your offers that you should have outlined, and you should be able to pick two of them. No more than two. I usually go with one, but typically, you want to have one and then have a backup (kind of like your avatar, when we did that earlier, in the previous videos).
So, if you’re going to be the price guy, then you’re going to need to do more quantity. If you’re going to be the higher-end price guy, then you’re going to need to have a better service. If you’re going to be a kind of fair, right in the middle, then you’re probably gonna need to offer some sort of competitive speed, and have a quick turnaround time. These are all areas that people are looking for. They’re either looking to get it done quickly, they’re looking to get it done the best, or they’re looking to get it done for the cheapest price. So you need to figure out for your business, what problems you’re solving, and who your clients are. That is why I wanted you guys to build those foundations in those first three weeks, to get through that. To understand who you are, what your core values are, and make sure that those apply to the type of promotional offer you create.
Let me say this — and I’m going to say this twice because it’s incredibly important — you need to create irresistible offers. You need to create irresistible offers. An irresistible offer is something that someone cannot refuse. If I were to offer you one-on-one coaching for, let’s say, 8 weeks, for absolutely $0, there’s a really good chance that the majority of you guys would take me up on that. Most of you probably wouldn’t take it seriously because I was offering it for free, but that’s what I’m using as an example; as far as leading with price, and creating an irresistible offer.
Now, if I created a course that said: “For $2,997, I’m going to walk you through 8 weeks, one-on-one with me. I’m going to take you through the entire process of how to build a seven-figure business from start to finish. I’m going to help you brand your company. I’m helping build your website. I’m going to do all that work for you for $2,997, and I’m going to do it in 8 weeks.” You’d be like, “Wow, that’s a really, really great offer.” But then I would say, “Even more than that, I’m going to allow you to pay me that $2,997, over the 8 weeks, in small payment.” Or over 12, or even 14 weeks. I would break that down, and I would make it very easy, and make it an irresistible offer, so you’d be like, “Man, this guy is going to show me how to make a million dollars for $3,000. And he’s going to allow me to pay payments.”
The way I do that is building value in that promotional package, first. You have to build value in whatever it is that you’re selling. And then you’ve got to tie that into a strong offer. Maybe your offer is to create the very best website that anybody’s ever seen. Well, that’s going to come at a cost — that is not going to be a cheap project. You’re going to need to be able to do that on a decent time-frame. No one’s going to wait a year, or two years. You’ve got to have a specific process in place. You’re going to have to sell that value and say, “Hey, in 90 days, I’ll build you the nicest website you’ve ever seen, and it’ll make you seven figures. And I’m going to do that for $4,997, or $9,997. And I will allow you to make payments on that $9,997.”
These are just some examples of things you can do to create irresistible offers. There are a lot of people going out there right now and creating irresistible offers. One of the examples that I can use for you is solar companies. A lot of solar companies right now are offering no interest financing and no payments for 12 months. With no interest and no payments for 12 months, you can switch. You can get rid of PG&E, and all those local utility providers that are charging you a ton of money and increasing their rates, for nothing out of pocket. And you don’t have to pay them anything for a year, so that’s all money you could be putting away in your own pocket. Then, once that year is up, you’d pay a moderate or low interest rate, and you’d be able to get solar on your house for literally $0 out of pocket.
So, you’ve got paid traffic versus organic traffic. You’ve got online traffic versus offline traffic, and you’ve got outbound traffic versus inbound traffic. These are the three big areas when creating traffic. You want to create an irresistible offer — something that’s either based on quality, on service, or on price. It’s totally up to you. You want to offer a guarantee, and you want to uniquely position that product, that service, or that offer, different from anybody else. That way, you can price it different from anybody else.
So, that’s what I got for you today. I know it’s a lot of information to digest, but I really want to provide value in this course. We’ve got one video left. You guys are going to love it. I’m bringing the heat. It’s going to be a little bit longer, even longer than this one was, but I’m just coming here every week, week after week, to provide you as much value as I can. So that you can understand that you have the potential to go from working in a retail business, or as a mechanic, or as a barber — whatever your trade or profession is — and turn it into an online revenue stream for you.
Maybe you don’t leave your job yet. Maybe you build up your online business in the meantime, whether it’s selling a service or selling essential oils, or whatever that is. Maybe you take some time to build that on the side, build it as a side hustle. Then, when that income surpasses your nine-to-five, you can kill your nine-to-five. Then you can come back to me and say, “Hey man, I killed my nine-to-five!” Then you’ve started an online business. And then, you just expand from there.
I’m working on a domain marketplace. I’m working on my podcast all the time. I’m working on my web design agency. I’m working on my consulting agency. I’m working on my graphics agency. I’m working on my production company. I’m working with other people in other businesses to generate other revenue streams, like Lead Butler. I’ve got a ton of revenue streams going on, at least seven or eight. That’s where you can get, too, but you’ve got to start somewhere first, and create a proven model, before you can move into those areas.
So I hope that helps. I hope you guys are having a great week this week. I love you guys. Thank you so much for tuning in, and as always, keep looking up.
Part 5: C Is For Conversions
Today is brought to you by: the letter C! For conversions!
What’s up everybody! This is Adrian Boysel, and thank you for watching another Adrian Graphics and Marketing video. Today, I want to ask you to subscribe. I want to ask you to like, and I want to ask for your commitment to continue to follow the content that I’m making to help your life become better, because I want to be a mentor. I want to be a leader. I want to support you, and I want to be a resource for you.
So by now, you’ve already identified what your “why” is, who your customers are, what their problems are, and how you’re going to solve them. Number 2 was all about defining your niche. What niche are your customers are in, and who are the most likely people to do business with you? The low hanging fruit, all of that. (If you’ve missed any of these videos, you definitely need to go back and watch those.) Number 3 was all about your brand. Who are you? What makes you unique? What makes you different, and how are you going to build a connection with your potential audience? Number 4 was traffic. Everybody needs traffic to their websites, to their social pages, to their podcasts, or to their YouTube channels. Just like I do. That’s why I need you to share this video — traffic is really, really important.
And number 5 is the most important. It’s the reason you’re doing all of this stuff: to get some money. Show me the money, right? Everybody wants to make money, and to make money with an online business — the remote, laptop lifestyle. That is the whole goal of all of this: to make money online from your home, without having to go to a nine-to-five or go into an office. So today I’m going to talk to you about conversions: how to get conversions, how to nurture relationships, and the importance of those relationships.
Number one: did you know that over 50% of salespeople give up after the very first call? Just because somebody tells you “no,” doesn’t mean it’s a “no” forever. It means it’s a “no” right now. So if you continue to give up on every single sales call you make, after the very first contact, you’re never going to get anywhere. No relationship was ever built that way. You see it in romantic comedies: where the guy is asking the girl out on a date multiple times, or asking the girl to marry him multiple times. It’s important that you have a resilient personality. And statistics do not lie! It takes between 8 and 12 contacts to convert somebody into a customer.
And it doesn’t happen overnight. Sometimes that can take 8 to 12 months, or it can take 6 to 12 months, or it could take a day, to 90 days. It just depends on what type of business you have. Not everybody is ready to buy right now, but making those repeated contacts is going to help you stand out, and increase your conversion rates significantly. Overall, what you want to do is to nurture that relationship by adding value at each one of those contact points. Don’t just expect to ask them for something, or to ask them for their sale. It’s the golden rule of the 80-20: 80% of your conversations with them should be adding value, and 20 should be the ask.
Another stat that you may not know is that 89% of salespeople give up after the fourth contact. That means almost 9 out of 10 salespeople will give up. That means, if you contact them 10 times or 9 times, you’re probably going to be the only person that’s continuing to contact them, and continuing to have that ongoing relationship. At 9 contacts, you’re going to have a 90% chance: when that person’s ready to buy, they’re going to pick up the phone and call you. That is a huge number, a 90% chance. Wouldn’t you want that kind of success?
There are multiple ways that you can contact somebody. It’s not just by phone. Text messages are very, very effective. Sending text messages, sending videos, sending Snapchats, sending DMs through Instagram, sending Facebook messages, sending emails, visiting them face-to-face in their office and handing them a gift card, or handing the decision-maker a gift card, or dropping off a gift to the gatekeeper. There are a lot of ways that you can convert, and nurture, these relationships with people. Pouring into the people, offering value, continuing to be consistent in your approach of being a value-driven company, and being a solutions-provider — not selling anything, but solving problems.
That’s what a good salesperson does: their mission is to solve the problems. And if you believe you have something of value that is going to solve their problems and make their life better, you’re not bugging them. They need to be able to wake up, and they need to be able to see that you’re going to be committed long-term; that you’re going to be consistent, that you’re going to follow up. By showing that consistency and that interest in the relationship, eventually, as they say, persistence wears down resistance.
So you may not get them on the first time, or the third time, or the fifth time, or the eighth time, or even the ninth time. It may take you 10 times, it make you 12 times, but eventually you’re going to get through to them, if you’re offering value. If you have an irresistible offer, like we talked about, you have something compelling, and you’ve built a connection, you’ve built a relationship, you show that you’re there for the long-term and you’re there to build a real relationship with them. You’re not just there for their money, because that’s not what this is about. This is about you going out there and improving the world with what you do. Making the world a better place, doing better brands, doing better designs, creating better food, creating better recipes — whatever it is that you do for a living. It’s all about being the best at that, and providing a better service than what they currently have. If you don’t think that you can provide something better than what they currently have, then they’re probably not the right customer for you. Maybe you need to start with something more simple.
So that’s my advice for you today. I wanted to keep this one fairly short, because there’s a lot going on in my world (and I’m sure in your world), and I know time is of the essence and I value your guys’ time quite a bit. As I asked you in the beginning of this video, I need you guys to please hit the subscribe, hit the like button. I hope you’ve enjoyed this course, this five-part series. You need to understand that nurturing relationships happens over a period of time. That there are people out there who aren’t going to buy right away, and they may be 6 months out from buying. You want to be that top-of-mind awareness type of person, so that when they decide to finally make that decision, who are they going to pick?
90% of buyers are not ready to buy — and I think the statistic is actually a little bit higher than that. I think it’s like 95% of people are in research mode, or just in discovery mode. So you need to understand the intent. And part of that is also understanding where you’re marketing your business. If you’re marketing your business on Google ads, the intent is going to be much higher than just being on the organic listings or in the maps. People who are looking for Google ads, and are clicking on Google ads, have an immediate need. Their intent is very high. With Facebook, it’s a little bit lower. You’re actually creating a demand, and putting a message in front of them. They may not have even thought about.
So you have to have a system in place to nurture those relationships, and to get those conversion rates as high as possible. Conversion rates happen on your website. Conversion rates happen through emails; conversion rates happen through phone calls, and through text messages. If you want to have a lot of success, I would take an omni-channel, multi-channel approach, and try all those different methods. It’ll really, really help you out. If you can hit them on multiple platforms, and multiple places like LinkedIn and Facebook, and Twitter and Instagram, and show them that you’re on multiple platforms, that can build a lot of credibility.
So just be consistent, and stay consistent with your follow-up. And don’t give up after the first, second, third or fourth try. You just need to remember that it can take 8 to 12, or even 13, times for them to convert into a customer. You’ve got to understand by asking the right questions, like: “Hey, when are you looking to make this purchase?” Ask those questions. This is what happens with a lot of people: they forget to actually make the ask. They focus so much on providing value, like I’ve done here, and then when they get to the end of it,and the customer goes, “Wow, this is great. So what’s the next step?” They go, “Well, you know,” and they just keep talking, and they don’t actually make the pitch.
When the customer starts to ask you, “Hey, what are the next steps?” That is a big flag that it’s time to close the deal. So definitely, don’t miss those flags. Understand that the person may not be ready yet. You want to ask those qualifying questions right at the beginning, and you want to convert these people.That’s the ultimate goal of doing all this work, and making all this movement, and solving all these problems: understanding that you want to convert this, and turn this into new business, and then get referrals. And you want them to become a raving fan. So, make sure that you have the process in place to offer so much value to them, to the point where they are just head over heels for you. And by the time they decide to say “yes,” they’re already sold. They already have been — it’s just been a waiting game for them. And they’re ready to take the next step, and make that commitment.
So I hope you guys got a lot out of this. I know I shared a lot of information, but I wanted to make this valuable. I wanted to make this helpful for you. I really appreciate you guys being with me today. Thank you so much. I hope you have a great day, and as always, keep looking up.